Logistics, shelf impact, and consumer convenience all get a boost at Boots when this 500-mL HDPE container started reaching store shelves.
The launch of a new vitamin “value pack” by British pharmacy chain Boots highlights the capabilities of RPC Containers Market Rasen in the manufacture of large-sized vitamin bottles.
The Boots vitamin range has included value packs for several years, but typically these retailed in a number of different pack sizes. In order to improve logistical efficiencies, on-shelf branding, and ease of shopping, Boots decided to relaunch in a standard container to ensure a uniform pack size across all vitamin value packs.
Feedback from consumer research suggested an optimum requirement for six months’ supply--a total of 180 tablets or capsules per pack. Due to the differing vitamin tablet and capsule sizes, this meant that a 500-mL bottle was needed to accommodate a six-month supply.
Realizing that its regular supplier would need to invest in new tooling to develop the desired container, Boots asked RPC if a suitable bottle could be created using existing molds. RPC Market Rasen extrusion blow-molds the HDPE bottle, which is color-matched in silver to existing containers in the Boots vitamin range. Boots used RPC as a ‘one stop’ resource for packaging requirements, employing a twist-and-turn Child
Resistant Closure supplied by RPC Halstead.
“RPC has helped us to ensure that consumers who prefer a bigger pack size of vitamins can now benefit from a single, highly visible and convenient pack format whatever their purchase,” comments Kristin Holland, vitamin brand manager at Boots.
